Privacy Policy

Last Updated: 9 August 2026

This Privacy Policy describes how The Ethnic Industries Private Limited, operating under the brand name DhagaSaaga ("DhagaSaaga", "we", "us", or "our"), collects, uses, stores, shares and protects your personal information when you visit, use, make a purchase from, or otherwise interact with our website www.dhagasaaga.com (the "Site").

By accessing or using our Site, placing an order, creating an account, subscribing to our communications, or otherwise providing information to us, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

We may collect personal information that you provide directly to us when you browse our Site, create an account, place an order, contact us, subscribe to our newsletter, participate in an offer, or otherwise interact with DhagaSaaga.

This information may include:

Name
Email address
Phone number
Billing address
Shipping address
Order and purchase information
Account information and login details
Payment and transaction information
Product preferences and shopping activity
Information provided through customer support enquiries
Any other information you voluntarily provide to us

You may choose not to provide certain information. However, doing so may prevent us from providing certain features or services, including processing and delivering your order.

2. Information Collected Automatically

When you visit or use our Site, certain technical information may be collected automatically through cookies, pixels and similar technologies.

This may include:

IP address
Browser type
Device type
Operating system
Internet service provider
Pages visited on our Site
Products viewed or added to your cart
Referring website or source
Date and time of visits
General interaction with our Site

We may use this information to operate our website, understand how visitors use our Site, improve our services, prevent fraud, measure performance and provide a better shopping experience.

3. How We Use Your Information

We may use personal information collected through DhagaSaaga to:

Process, confirm and fulfil your orders
Arrange shipping and delivery
Process returns, exchanges, cancellations and refunds
Provide order confirmations and delivery updates
Respond to customer service requests and enquiries
Manage and maintain customer accounts
Improve our products, services and website experience
Personalise your shopping experience
Maintain the security of our Site and prevent fraudulent transactions
Analyse website performance and customer interaction
Send promotional communications where you have opted in or where otherwise permitted
Provide information regarding new collections, products, offers and promotions
Comply with applicable legal, accounting, tax and regulatory requirements
Protect our legal rights, business, customers and property

4. Orders and Payment Information

When you place an order with DhagaSaaga, information necessary to complete the transaction may be collected and processed, including your name, contact details, billing address, shipping address and payment-related information.

Payments may be processed through authorised third-party payment gateways and payment service providers. Payment information provided during checkout may be transmitted directly to these payment providers in accordance with their own privacy and security practices.

DhagaSaaga does not intentionally store your complete credit or debit card information on its own systems.

5. Shopify

Our online store is hosted using Shopify. Shopify provides the e-commerce platform that enables us to display and sell our products and provide our online services.

Information submitted through our store may therefore be processed by Shopify and its service providers as necessary to provide the e-commerce platform and related services.

Shopify's processing of personal information is also governed by its own applicable privacy terms and policies.

6. Cookies and Similar Technologies

DhagaSaaga and our service providers may use cookies and similar technologies to operate and improve the Site.

Cookies may be used to:

Keep products in your shopping cart
Remember your preferences
Enable important website functionality
Understand website traffic and usage
Measure website and marketing performance
Improve the relevance of advertising, where such advertising technologies are enabled
Prevent fraudulent or unauthorised activity

Depending on your location and applicable law, you may be provided with choices regarding non-essential cookies through a cookie consent banner or other privacy controls available on our Site.

7. Marketing Communications

If you subscribe to our mailing list, sign up for offers, or otherwise consent to receive marketing communications, we may send you information regarding DhagaSaaga products, new arrivals, collections, promotions, offers and other brand-related updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in our emails or by contacting us at contact@dhagasaaga.com.

Transactional communications relating to your orders, payments, shipping, returns or customer service may still be sent where necessary.

8. Sharing of Personal Information

We do not sell or rent your personal information in the ordinary course of our business.

We may share personal information with trusted third parties where reasonably necessary to operate our business and provide our services. These may include:

E-commerce platform providers
Payment gateways and payment processors
Courier, logistics and shipping companies
Technology and website service providers
Customer support providers
Email and communication service providers
Analytics providers
Advertising and marketing platforms, where enabled
Fraud prevention and security providers
Professional advisers, auditors or consultants
Government authorities or regulatory bodies where required by law

Personal information is shared only to the extent reasonably necessary for these parties to perform the relevant services or where otherwise permitted or required by applicable law.

9. Third-Party Websites and Services

Our Site may contain links to third-party websites, platforms, payment services or social media services.

DhagaSaaga is not responsible for the privacy practices, security or content of third-party websites or services. We encourage you to review their respective privacy policies before providing personal information to them.

10. How We Protect Your Information

We take reasonable administrative, organisational and technical measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. Accordingly, while we take reasonable precautions to protect your information, absolute security cannot be guaranteed.

11. Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfil orders, maintain business and transaction records, handle customer support, resolve disputes, prevent fraud and comply with applicable legal, accounting, tax and regulatory requirements.

When personal information is no longer reasonably required for these purposes, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.

12. Your Privacy Rights

Subject to applicable law, you may have certain rights in relation to your personal information, including the right to:

Request information about personal data we hold about you
Request correction or updating of inaccurate personal information
Request deletion or erasure of personal information where applicable
Withdraw consent where processing is based on your consent
Unsubscribe from marketing communications
Raise a concern regarding the handling of your personal information

To submit a privacy-related request, please contact us at contact@dhagasaaga.com.

We may need to verify your identity before processing certain privacy requests. Some requests may also be subject to limitations or retention obligations under applicable law.

13. Children's Privacy

Our Site and products are not intended to knowingly collect personal information from children in circumstances prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate authorisation, please contact us so that we can review the matter and take appropriate action.

14. Business Transfers

If DhagaSaaga or The Ethnic Industries Private Limited is involved in a merger, acquisition, restructuring, sale of assets or similar business transaction, personal information may be transferred as part of that transaction, subject to applicable law.

15. Disclosure Required by Law

We may disclose personal information where we reasonably believe disclosure is necessary to comply with applicable law, regulation, legal process, court order or request from a competent government or regulatory authority.

We may also disclose information where reasonably necessary to investigate fraud, security concerns, unlawful activity or violations of our terms and policies, or to protect the rights and safety of DhagaSaaga, our customers or others.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services, legal requirements or for other operational reasons.

Any updated Privacy Policy will be posted on this page with a revised "Last Updated" date. We encourage you to review this page periodically.

17. Contact Us

If you have any questions, concerns, complaints or requests relating to this Privacy Policy or the way we handle your personal information, please contact us:

DhagaSaaga
Operated by The Ethnic Industries Private Limited

Address:
G1-30, Apparel Park,
Mahal Road, Jagatpura,
Jaipur – 302017,
Rajasthan, India

Email:
contact@dhagasaaga.com